One of the features offered through the ShareProgress platform is referrer tracking. What does this mean? It means that you can pass along an ID value for whichever of your supporters share with friends, and then have that ID show up as a URL parameter when those friends click the share links . The ID parameter can then be tracked through your CRM in order to see who your major share referrers are.

The initial step to this is ensuring that your CRM supports referrer tracking. If it does, you can then turn on referrer tracking through ShareProgress.

First, click on “Your Account” at the top left corner of the home page.

Then scroll down to “Advanced Options” and click the checkbox for “Pass through URL parameters for share tracking.”

Type your desired parameters into the “Share page URL parameter” and “Action page URL parameter” boxes. The share page parameter should be the name of the ID parameter for the supporters viewing the share page, and the action page parameter should be the referrer parameter name when viral visitors arrive on the action page. Make sure that those parameters match the ones that are generated and tracked by your CRM, and begin tracking!